Bentley unveils a "moving artwork" created in collaboration with a world-renowned tattoo artist.

Bentley

Bentley Americas unveiled a vehicle, created in collaboration with world-renowned tattoo artist Bang Bang, at Miami Art Week 2024. This "moving artwork," featuring patterns that appear under specific light, is slated for release starting in 2025.

Text by YANAKA Tomomi

Collaborative Customization Available Through Mulliner

Bang Bang, known for creating iconic tattoo designs for numerous celebrities, has achieved global recognition through his New York-based studio, Bang Bang Tattoo.

Bang Bang's distinctive tattoo artistry now adorns a car. The vehicle, first revealed by Bentley, features a design utilizing "Magic Ink," an innovative ink Bang Bang introduced in 2023 that allows tattoos to be made visible or invisible with specific light. This concept is now brought to life on a car, offering an "on" and "off" experience.

On display at the event was a "Bentayga EWB" adorned with unique tattoo art. The artistic design, which emerged under the light, captivated attendees.

Bang Bang commented, "It's incredibly exciting to pioneer a new realm of customization for Bentley. Bentley has provided a luxurious canvas for my tattoo art, allowing us to create a moving piece of art that expresses individuality."

According to Bentley, this collaborative customization with Bang Bang will also be available through its bespoke division, Mulliner. Deliveries are expected to commence in 2025.

This "moving artwork," which weaves personal memories and identity into its design, transcends being merely a vehicle to embody individuality. It represents a new concept of luxury in automobiles.

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