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September 21, 2023
Lexus Unveils a Suite of New Models for the First Time in Japan | LEXUS
LEXUS | Lexus
Lexus' Vision for Future Automotive Manufacturing in Pursuit of a Carbon-Neutral Society
Lexus hosted a "LEXUS SHOWCASE" for the press, unveiling its model lineup, which debuted globally in the first half of 2023, for the first time in Japan. The company also announced its direction for automotive manufacturing in pursuit of a carbon-neutral society.
Next-Generation BEV to Debut at Japan Mobility Show Opening Late October
Lexus unveiled its 2023 model lineup in Japan for the first time, aiming to offer new values in the diversifying world of luxury.
The "LM," first shown at the Shanghai Motor Show, is proposed as a new option for chauffeur-driven cars and is scheduled for release in Japan this autumn. Meanwhile, the "LBX," which Lexus claims will redefine the concept of luxury cars and become its most compact model, had its world premiere in Milan, Italy.
Also introduced were the "TX," a North American exclusive SUV with three rows of seating, and the "GX," a large SUV and authentic off-roader announced in Texas, USA, this June. Although the "GX" has not been sold in Japan before, it is scheduled for release in Japan next year due to popular demand.
Furthermore, Lexus explained its future automotive manufacturing plans, aiming to achieve a carbon-neutral society and coexist with nature, while still allowing drivers to enjoy the pleasure of driving.
Notably, the "ROV concept," an off-roader concept model equipped with a hydrogen engine, will begin experiential programs at events to gauge its future practical application.
The "ROV concept" is a model that allows users to experience a ride different from ordinary passenger cars, with its compact body size, high off-road capability, and the palpable pulse of its hydrogen engine. Its development features low-environmental-impact technologies, achieved through the collaboration of "partners" who share the same vision, such as Yamaha and KYB.
While developing hydrogen engine vehicles, Lexus plans to advance its initiatives centered on battery electric vehicles (BEVs) to achieve a carbon-neutral society.
Lexus will advance its electrification unique to the brand through both driving performance, including the seamless drive control of the "Direct4" all-wheel-drive system and the intuitive, linear steering of "Steer-by-Wire," which have been core technologies in electrification, and support services such as deploying BEV concierges at all dealerships.
In addition, considering the natural environment and moving beyond conventional notions of luxury, Lexus is working to utilize recycled and synthetic materials to offer new, high-quality values and spaces.
Furthermore, Lexus revealed plans to introduce next-generation BEVs in 2026, which will feature significant changes in production methods, a transformed modular body structure, and a completely revamped software platform. These will be showcased alongside the newly introduced models at the "Japan Mobility Show 2023" opening late October.
Contact
Lexus Information Desk
Tel. 0800-500-5577 (9:00-18:00, open 365 days a year)
https://lexus.jp/
