2014: "Drive What You Love." | Renault
Drive Your Passions in 2014
Renault Japon has updated its "Vis Tes Passions - Drive Your Passions" calendar for the 2014 models. The 2014 calendar continues to feature elements designed to make every day enjoyable with Renault.
Text by HORIGUCHI Yoshihiro (OPENERS)
Drive Through France Every Day with Renault in 2014
Last year, the vertical wall-mounted calendar was well-received.Renault CalendarThis year, it returns with a unique gimmick. While the basic concept of sliding a background with dates, centered around a miniature car, has been maintained, the biggest change for the 2014 model is its shift to a horizontal scrolling format.
With the scrolling direction rotated 90 degrees, the daily tear-off mechanism has been updated from a manual pull-type to a modern handle-operated system. This allows anyone to easily adjust the position, unlike the previous model where fine-tuning the stopping point required a skilled "driver." The change from a wall-mounted to a freestanding design also expands the possibilities for placement.
The backgrounds for the 2014 model also feature illustrations reminiscent of France, with a "Renault car in a scenic view" unfolding each day. It is truly a calendar that embodies Renault's brand message, "Vis Tes Passions - Drive Your Passions," allowing you to journey through 365 days with Renault.
The prototype used for this shoot features a pre-minor-change Kangoo, but it is currently undecided what this miniature car will be in the actual product.
Furthermore, we are offering this non-sale calendar as a gift to three lucky OPENERS readers.giftwill be
The application deadline is December 18, 2013, at 1:00 AM. Please apply via the online form below.
2014 "Vis Tes Passions - Drive Your Passions" Calendar
Box Size | Width 300 x Height 135 x Depth 125 mm
Calendar Length | Approx. 31 m
Contents | 2014 Daily Tear-Off Calendar (with background)
Structure | Roll-type slide
Winding Mechanism | Manual winding
Standard Equipment | Included miniature car
Placement | Freestanding
Price | Not for sale
Applications are now closed.
Thank you for your many applications.
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