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December 5, 2014
Mazda's Camera App 'CARPTURE FOR DRIVERS' | Mazda
Mazda CARPTURE FOR DRIVERS
A Camera App for Car Enthusiasts
Mazda's smartphone camera app, "CARPTURE FOR DRIVERS," has received the Excellence Award in the Content App category at the 4th Automotive Telecommunication Technology Tokyo (ATTT) Awards.
Text by SUZUKI Fumihiko (OPENERS)
CARPTURE FOR DRIVERS: The App for Stylish Car Photography
Described by Mazda as "a camera app to help you savor the joy of cars through photographing your own," CARPTURE FOR DRIVERS is a popular, free app available on Google Play and the App Store.
The app features an "Angle Guide" function supervised by Mazda's chief designer, designed to help users capture beautiful shots of their cars. It also includes an "After Effects" function offering eight types of editing, such as obscuring license plates or making stationary cars appear to be in motion.
Naturally, edited images can also be shared on Facebook and Twitter.
The ATTT, aiming to realize a rich next-generation mobility enabled by IT, recognized CARPTURE FOR DRIVERS as an innovative app that pursues the joy of cars by incorporating features tailored to the preferences of car enthusiasts, going beyond simple photography.