Fiat 500 Gets a Limited Edition in Floral-Inspired Colors | Fiat

Fiat 500 FIORE ROSA | Fiat Cinquecento Fiore Rosa

Limited Edition "Cinquecento Fiore Rosa" Announced

Fiat Chrysler Japan has released the limited edition "500 FIORE ROSA," named "pink flower" in Italian, based on the "Fiat 500 TwinAir POP."

Text by OTSUKI Takuma (OPENERS)

A Pale Pink Cinquecento

A limited edition car in a spring-like, pale pink body color has arrived. The "500 FIORE ROSA (Cinquecento Fiore Rosa)" is a limited edition model based on the "500 TwinAir POP," which is equipped with an 875cc two-cylinder turbo engine, and features a spring-like pale pink metallic color for its body.

The price remains unchanged from the base "500 TwinAir POP" at 2.2 million yen. A total of 150 units will be produced. An unveiling event for the "500 FIORE ROSA," titled "LOVE & FLOWER," will be held at Fiat showrooms for four days from February 14th to February 17th. If you're interested, why not stop by?

Furthermore, Italy, the birthplace of the "500," is said to be the origin of Valentine's Day, where there is a custom for lovers to exchange flowers. In response, Fiat will launch the "Love & Flower Campaign" from February 14th to March 17th, featuring various "pink flowers (FIORE ROSA)" as motifs.

This campaign includes soliciting "500 reasons to love the 500" on a special website and a preview of FIAT's new commercial under the theme "FROM ITALY WITH LOVE."

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