Experience True Immersion in 4D at Two TOHO Cinemas

The new Cayenne, announced last year with a full model change, began deliveries in Japan at the end of July. The 45-second video, "3.9sec Experience," was created to convey the sensation of speed, inspired by the Cayenne Turbo equipped with the Sport Chrono Package, which achieves 0-100 km/h acceleration in just 3.9 seconds.

This video will be shown as a "cinad"—an advertisement preceding the main feature—in the MX4D theaters at TOHO Cinemas Roppongi and TOHO Cinemas Namba from Friday, August 10, to Thursday, August 23.


The story unfolds in a virtual world inspired by a near-future city, where the protagonist must escape a predicament in 3.9 seconds against a ticking clock. In the cinema, viewers can experience the new Cayenne's exhilarating speed through immersive 3D visuals, exhaust sounds, gusts of wind, and seats that move dynamically.

The music featured in the video is an original track by m-flo, who are celebrating their 20th anniversary this year, written specifically for this production. It adds a flourish to the video's immersive atmosphere.