CAR /
NEWS
December 10, 2018
Cadillac and BARNEYS NEW YORK Collaboration Campaign – Event Information Added! | Cadillac
Cadillac
BARNEYS NEW YORK
Two New York-Based Brands Collaborate
CADILLAC X BARNEYS NEW YORK
Cadillac and Barneys New York are holding a collaboration campaign. During the period, the window display at the Ginza flagship store of Barneys New York will be themed around the world of Cadillac, and a special party will also be held. In addition, sales fairs will be held at dealers nationwide. Gifts will be prepared for those who test drive or make a purchase. The period is from Tuesday, August 28, 2018 to Sunday, September 23, 2018. The special party will feature a special live performance by WONK on Friday, September 7, and the sales fair will be held on Saturday, September 8 and Sunday, September 9.
Photographs by NAGAO Masashi
Text by WASEDA Kosaku (OPENERS)
Win an Invitation to an Exclusive One-Night Party for Two Pairs of Guests
The collaboration campaign "CADILLAC X BARNEYS NEW YORK" between Cadillac, America's representative luxury car brand, and Barneys New York, a specialty store from New York, will be held from Tuesday, August 28.

The two companies, both based in New York, are joining forces for a project that explores the world of Cadillac and the allure of American luxury through fashion, music, and culture.
During the campaign period, the window display at the Ginza flagship store of Barneys New York will be directed by Katsuhiko Taniguchi, Creative Director of Barneys New York, expressing the world of the Cadillac brand.
Furthermore, in line with Barneys New York's 2018 theme of "FASHION AS MUSIC," Cadillac shares this vision, leading to the "FASHION AS MUSIC SPECIAL PARTY supported by CADILLAC." Guests can enjoy a special live performance by WONK along with drinks and light refreshments.
Additionally, on Saturday, September 8 and Sunday, September 9, a sales fair titled "THE STYLE OF CADILLAC" will be held at authorized Cadillac dealerships nationwide.
Those who test drive during the fair period after pre-registration will receive an original Barneys New York handkerchief embroidered with the Cadillac logo. Those who make a purchase will receive a 50,000 yen gift card for Barneys New York.
Furthermore, for OPENERS readers, two pairs of guests will be invited to the "FASHION AS MUSIC SPECIAL PARTY supported by CADILLAC" via lottery, with transportation service included. This is an event where you can experience the special world created by this rare collaboration. We encourage everyone to attend, even if you don't win.
We are offering an invitation for two pairs of guests to the special live party "FASHION AS MUSIC SPECIAL PARTY supported by CADILLAC." Winners will receive a chauffeured service using a Cadillac Escalade or CT6. Apply now!
Please send your application with the required information topresent@openers.jp.
Required Information| ① Name (furigana) / ② Age / ③ Gender / ④ Occupation / ⑤ Address / ⑥ Phone Number
Lottery and Winner Notification| Winners will be notified by mail.
Application Deadline| Sunday, August 19, 2018, 24:00
*If there are many applications, a lottery will be held.
*Applicants must be 20 years of age or older.
CADILLAC X BARNEYS NEW YORK SPECIAL WINDOW DISPLAY
Window display expressing the Cadillac brand (a special event will be held where customers can enter the window for commemorative photos)
Display Period | Tuesday, August 28, 2018 – Sunday, September 23, 2018
Photo Event Period | Friday, September 7, 2018 – Sunday, September 9, 2018
Photo Event Hours | 18:00 – 19:00
Display Location | Barneys New York Ginza Flagship Store, Kōjun Building 1F, window facing Suzuran Dori
6-8-7 Ginza, Chuo-ku, Tokyo
FASHION AS MUSIC SPECIAL PARTY supported by CADILLAC
A special one-night party. Communicating the world of Cadillac. Enjoy a special live performance by the acclaimed artist WONK, with music selector DJ FAME, along with drinks and finger foods.
Date | Friday, September 7, 2018
Time | 18:00 – 20:30
Venue | Barneys New York Ginza Flagship Store B1
6-8-7 Ginza, Chuo-ku, Tokyo
SALES FAIR -THE STYLE OF CADILLAC-
Gifts | Original Barneys New York handkerchief embroidered with the Cadillac logo "Crest," and a 50,000 yen gift card for Barneys New York.
Date | Saturday, September 8, Sunday, September 9, 2018
Venue | Authorized Cadillac Dealerships Nationwide (excluding some stores)
Barneys New York Creative Director Inspects the Cadillac CT6
Barneys New York Yokohama Store Assistant Manager Inspects the Cadillac XT5
Inquiries
GM Japan Customer Center
0120-711-276 (Reception Hours: 9:00 AM – 6:00 PM, Open Year-Round)
Inquiries
Barneys New York Customer Center
0120-137-007 (Reception Hours: 11:00 AM – 8:00 PM, Closed January 1)

