Interior design of the BMW 1 Series renewed. Limited model also available | BMW
BMW 1 Series
BMW 118i M Sport Edition Shadow
BMW 118d M Sport Edition Shadow
BMW 1 Series Interior Design Renewed. Limited Model Also Available
BMW has updated the interior design of its 1 Series, the only rear-wheel-drive model in the premium compact segment, and enhanced its standard equipment. Sales began on August 23rd. To commemorate this launch, two limited-edition models were also announced.
Text by OPENERS
A More Modern Interior Design and Touchscreen Display Adopted
The interior of the new BMW 1 Seriesfeatures a redesigned center console and instrument panel with high-gloss black accents, creating a more spacious feel. The addition of refined chrome trim and minimized panel seams results in a modern, sophisticated interior design that reflects user needs.
In terms of equipment, a touchscreen control display has been adopted. User convenience is enhanced with an HDD navigation system that has been improved for clearer menus and easier operation.
Prices range from 3.17 million yen for the "118i," equipped with a 1.5-liter inline 3-cylinder gasoline engine, to 6.18 million yen for the "140i," powered by a 3.0-liter inline 6-cylinder gasoline engine.
Additionally, to celebrate the launch of the new model, two limited-edition models, the "BMW 118i M Sport Edition Shadow" and "BMW 118d M Sport Edition Shadow," were announced simultaneously and will be available in a limited run of 1,000 units starting the same day.
Both models feature sporty exterior and interior elements and enhanced equipment. The base vehicles are the "118i M Sport," equipped with a 1.5-liter inline 3-cylinder gasoline engine (136 ps, 220 Nm), and the "118d M Sport," powered by a 2.0-liter inline 4-cylinder diesel engine (150 ps, 320 Nm).
The exterior is made sporty with exclusive dark-colored LED headlights and rear combination lights, a high-gloss black kidney grille, and "18-inch M Light Alloy Wheels Double Spoke Jet Black 719M." The interior is finished with exclusive cognac-colored Dakota leather seats, adding a premium feel.
Equipment includes the Parking Support Package, Active Cruise Control with Stop & Go function, Comfort Package, and HiFi Sound Speaker System, offering the safety and comfort expected of a limited edition model.
The price for the "118i M Sport Edition Shadow" is 3.98 million yen, and for the "118d M Sport Edition Shadow," it is 4.20 million yen.
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