Individual Program Creates a Special Interior and Exterior

The "330e Celebration Edition" arrives as the eighth special limited edition vehicle commemorating BMW's 100th anniversary. The base model,330eis a plug-in hybrid combining a 2.0-liter four-cylinder turbo engine producing a maximum output of 135kW (184ps) and 270Nm (27.5kgm) of torque, with an electric motor generating 65kW (88ps) and 250Nm, paired with an 8-speed automatic transmission.

For this limited edition, the world of BMW's blue and white emblem is expressed in the exterior and interior. Incidentally, the BMW emblem is said to be designed after the state flag of Bavaria, where the company is headquartered.

The exterior features "Tanzanite Blue," a color from the "Individual Body Color Program" where delicate turquoise shimmers within the dark blue hue depending on the angle and light. The wheels are also dressed up with 19-inch Individual alloy wheels.

Meanwhile, the interior expresses a world of white. Special equipment includes pearl white Merino leather seats made of cowhide and finished by hand. Furthermore, the combination with Individual Piano Finish interior trim and a leather-finished dashboard creates a refined space.

The limited production run is 100 units, with a price of 6.78 million yen, which is 1.24 million yen higher than the base model.