Short Film Released for "500 by Gucci" | Fiat

Fiat 500 by Gucci

500 by Gucci Short Film Collection

On April 16, Fiat released five short movies produced by top global creators on its homepage. Sometimes delicate, sometimes alluring, sometimes comical… with ever-changing expressions, the star was...500 by Gucci. First unveiled in February 2011 as a collaboration model with Gucci, the500Cwas added in the summer.

Text by TANAKA Junko (OPENERS)

Fiat × Gucci × Global Top Creators

The creators participating this time are all top talents active in today's most exciting fashion magazines and web publications. Responding to the passionate calls from Gucci Creative Director Frida Giannini and Fiat, they each crafted a unique short film inspired by the 500 by Gucci.

The lineup includes Jefferson Hack, founder and editor-in-chief of Dazed & Confused and AnOther Magazine; Chris Sweeney, video director for NOWNESS, known for its rich video content; Olivier Zahm, editor-in-chief of Purple Fashion magazine; Franca Sozzani, editor-in-chief of Vogue Italy; and film director Alexi Tan.

The Fiat 500 by Gucci, the motif for these films, is an elegant and stylish car, a result of the collaboration between two of Italy's proudest luxury brands. Its signature green-red-green Gucci stripe along the side is a charming detail. It has been sold in 40 countries worldwide, with over 3,000 orders placed in just six months.

Vogue presents 『Reverse to Perfection』 a film by Francesco Carrozzini.

Dazed & Confused presents 『The Race』 a film by Will Davidson.

Vogue Italy's 『Reverse to Perfection』 (directed by Francesco Carrozzini) highlights the luxurious feel of the 500 by Gucci. Dazed & Confused's 『The Race』 (directed by Will Davidson) pits a black and white 500 by Gucci against each other.

NOWNESS presents 『Assembly line』 a film by Chris Sweeney.

Purple presents 『Papillon Polaroid』 a film by Olivier Zahm.

Sweeney of NOWNESS, with his film titled 『Assembly line』, offers a slightly comical take on the Fiat and Gucci collaboration. Purple Fashion magazine's 『Papillon Polaroid』 reveals a subtly alluring, melancholic side of the 500 by Gucci. Film director Tan, in 『Divergence』, portrays a hidden love affair between two 500 by Gucci cars.

The films will be released sequentially at http://500bygucci.com/shortvideos.