Approximately 6.4 Meters in Length

China's luxury car brand, Hong Qi, is currently positioned within the FAW Group. FAW also operates a joint venture with Toyota Motor Corporation. Due to these circumstances, Hong Qi had recently been releasing models based on Toyota's Crown Majesta.

The reason Hong Qi became particularly famous among Chinese cars is its history of being used as official vehicles for government dignitaries.

Beginning with the "CA72" first unveiled at the National Day celebrations in 1958 to commemorate China's 10th anniversary, Hong Qi has appeared in public alongside successive leaders.

Hong Qi remains a symbolic presence in Chinese automotive history. Consequently, for several years, there has been an ongoing internal discussion about releasing a completely in-house developed model to assert China's technological prowess.

The result of this discussion is the "L Series," which made its world debut at Auto Shanghai.



There are variations in the L9, L7, and L5, differing in wheelbase and overall length. The largest, the L9, reaches an impressive 6,395mm in length.

The L7 and L5 are announced with lengths of 6,095mm and 5,500mm respectively. The front will be equipped with a 6-liter V12 engine. This V12 engine is, of course, newly developed by Hong Qi, with expected power outputs of 500ps and 400ps. The flagship L9 will naturally be paired with the high-performance version, with a price tag around 150 million yen.

This L Series is a bespoke model delivered to government dignitaries. A key feature of the exterior design is the incorporation of details reminiscent of past models in the headlamps and grille. The mascot on the hood is, naturally, a motif of China's Five-star Red Flag. Its presence at Auto Shanghai naturally drew considerable attention.