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January 21, 2015
Audi's Vision for the Future—Audi e-tron | Audi
Audi e-tron
Audi's Vision for the Future
From November 16th to 18th, Audi Japan hosted the first-ever Asian test drive event for the electric vehicle prototype "e-tron" on the Hakone Turnpike. The models brought for the event were the "A1 e-tron," based on the "A1," Audi's most compact car in its current lineup, and the "A3 e-tron," based on the "A3 Sportback," the 5-door model of the "A3." OPENERS had the opportunity to test drive both vehicles and interview Heiko Seegatz, Audi's Head of Product Strategy, who visited Japan for the event.
Photos by Nobuhiro Takahashi
Interview | Heiko Seegatz, Head of Product Strategy
The e-tron is being developed under the slogan "Vorsprung durch Technik" (Advancement through Technology), encompassing sophistication, innovation, and sportiness. We spoke with Mr. Seegatz about the reasons for choosing the Hakone Turnpike as the venue for this first Asian test drive, the significance of the e-tron for Audi, and the strategies the company plans to implement.