The Toyota Harrier: A Car That Comfortably Integrates Into Daily Life, Stimulating the Senses.

Extra OPENERS2016.06.19

Vol.1 | Special Interview

The Aesthetic of the PREMIUM “Style MAUVE” Special Edition

Launched on June 2nd, the PREMIUM “Style MAUVE” is a special edition of the Toyota Harrier. Photographer Shinya Sato was in charge of the shoot for “H.H.360,” digital content developed as part of the campaign. Together with product designer Yota Tsunoda, he delves into the allure of the mauve-themed PREMIUM “Style MAUVE.”

Vol.2 | Special Collaboration

Asanori Otsuka of Sarutahiko Coffee on Signature Coffee

Inspired by the world of “mauve” embodied by the HARRIER PREMIUM “Style MAUVE,” Asanori Otsuka of Sarutahiko Coffee has created an original menu. What is this signature coffee that Toyota Harrier and Sarutahiko Coffee have challenged to create, stimulating all five senses?

Vol.3 | Special Collaboration

Introducing “Marenco,” Specially Crafted for the Toyota Harrier

A special edition of the iconic “MARENCO” sofa from the renowned Italian furniture brand Arflex, featuring the “Steel Mauve” color created exclusively for this Harrier, is presented as guest seating. Discover the full story behind this exceptional collaboration.

Vol.4 | EVENT REPORT

Creative Aspirations Connected by “Mauve”

The “TOYOTA HARRIER CAFE,” a limited-time pop-up space in Roppongi Hills, showcased the PREMIUM “Style MAUVE” special edition Harrier alongside special talk sessions featuring key figures involved in this collaboration.