Mercedes-Benz Launches Brand Campaign

This campaign centers on the brand slogan, "Das Beste oder nicht" (The best or nothing), a phrase left by Gottlieb Daimler, one of the founders of Daimler AG. It will be promoted through newspapers, television, the internet, in-store displays, and an open sweepstakes.

"Das Beste oder nicht" expresses a strong will to strive for perfection without compromise. As the fundamental philosophy of the Mercedes-Benz brand, it has guided the judgment and actions of every employee involved with Mercedes, leading to the creation of numerous innovative technologies and concepts.

By re-emphasizing this phrase, Mercedes-Benz clearly demonstrates its commitment to further innovation for the future.

Additionally, the iconic Mercedes-Benz logo, the "Three-Pointed Star," will undergo a minor change. In the future, it will feature a more three-dimensional and lustrous design.

The highly anticipated open sweepstakes offers a grand prize of a "Mercedes Experience: A Journey Through Germany" for 5 pairs of 10 people, traveling via Lufthansa A380 Business Class. Applications are being accepted on the website (http://www.mercedes-benz.co.jp) until August 31st.

Mercedes Call
0120-190-610
http://www.mercedes-benz.co.jp