Newly Developed V12 Engine

The 200EX is a four-door saloon with a body size of 5399mm in length, 1948mm in width, and 1550mm in height, with a wheelbase of 3295mm. It is being developed as a model slightly smaller than the Phantom (5835mm length, 1990mm width, 1655mm height, 3570mm wheelbase).

A key feature of this model is its improved ease of entry and exit, thanks to the adoption of rear-hinged coach doors. Stepping inside, one can appreciate the superior luxury created by the beige leather seats, the cashmere headliner, and the wood trim made from Santos Palisander.

This concept car is presented as a study model for the "RR4," a new model scheduled for market release in 2010. Details beyond the fact that it will be powered by a new V12 engine remain unknown. We will provide further updates as they become available.

BRAND HISTORY
Henry Royce and Charles Rolls first met in 1904. Royce, who was involved in motors and other businesses in Britain, had built a prototype automobile as a new venture. Rolls, having heard of it, visited to test drive the car. Impressed by its excellent finish, Rolls offered to sell the cars Royce was building, marking the start of Rolls-Royce.

The brand cemented its reputation as a luxury marque with the "40/50HP Series," which began production in 1906. This model, equipped with a six-cylinder engine and later known as the "Silver Ghost," garnered significant support from the upper echelons of society due to its engine's smoothness and quietness, the car's high reliability, and the exquisite craftsmanship using high-quality materials. It was also during this era that the "Spirit of Ecstasy," Rolls-Royce's iconic mascot, was born.

The company continued its steady progress, introducing the "Phantom" in 1929 and acquiring the British marque Bentley in 1931. Although there were periods, such as during World War II, dedicated to aircraft engines, automobile production resumed in 1947. Rolls-Royce went on to create legendary models like the Phantom series, "Silver Cloud," and "Silver Shadow." However, the company faced bankruptcy in 1971 due to the struggles of its aircraft engine division. The aircraft engine division was spun off, and the remaining automotive division was temporarily placed under government control. In 1980, it became a subsidiary of Vickers plc.

Further developments in the late 1990s saw a bidding war for the company between Volkswagen (VW) and BMW. In the aftermath, the factories and the Bentley brand fell into VW's hands, while BMW acquired only the Rolls-Royce name. Then, in 2003, Rolls-Royce embarked on a new chapter with the Phantom, developed under the new management structure.