An installation titled "Beijing 008" using a V8 Vantage

The model used for the Beijing installation was the "V8 Vantage," Aston Martin's most popular model, known for its limited production. This spring, the 2-seater sports car received a refined touch with an increased engine displacement to 4.7 liters and fine-tuning of its transmission and other components.

Qin Yufen, a Chinese artist active in Berlin, created a work using the V8 Vantage that "symbolizes Aston Martin's journey, embodying both history and a dash towards the future, mirrored in Beijing."

The installation, titled "Beijing 008," featured a V8 Vantage placed on a carpet woven with a map of Beijing's city streets, with a figure resembling British theoretical physicist Dr. Stephen Hawking overhead.
At the car's destination was a spiral dome, inside which was inscribed Dr. Hawking's quote: "The more the universe expands, the more it becomes empty. The more we discover, the more we realize how little we know."

It's certainly profound. However, Dr. Bez seemed quite pleased, remarking, "The cars we create are art in motion. In the way they are meticulously crafted with a clear concept by a small team, perhaps they share something with this kind of art."

Through "Aston Martin meets Art," the company has collaborated with artists worldwide, including renowned French architect Jean Nouvel, to create installations. This strategy appears to be highly effective in appealing to affluent art enthusiasts.

"In their simplicity and high functionality, high-performance sports cars might be akin to the Olympic Stadium," Dr. Bez commented at Beijing's Today Art Museum, the venue for the unveiling, alluding to the recently concluded Beijing Olympics. He continued:

"My aspiration is to have an installation displayed at Tate Modern."

Aston Martin's "new work" seems to bridge the gap between seemingly disparate institutions like stadiums and museums.

With CEO Dr. Ulrich Bez
and Chinese artist Qin Yufen