Aston Martin, whose ownership recently shifted from Ford to an investor group, is set to unveil its next flagship. This new model features a carbon fiber chassis with a handmade aluminum body, powered by a 7-liter V12 engine. Its design, described as "the shape of art in the automotive world that will be most desired," strongly evokes Aston's lineage.

According to overseas media reports, the price tag is expected to be around 1 million pounds (approximately 210 million yen).


BRAND HISTORY
Currently drawing global attention as the coolest sports car brand, Aston Martin of the UK holds a storied past. Founded in 1914 by Lionel Martin and Robert Bamford, the small company adopted the Aston Martin name after achieving success in a hill climb event called Aston Clinton. Since then, it has left a brilliant mark on the history of motorsport and sports cars.

Conversely, the company has faced numerous financial crises, each time receiving a helping hand, charting a truly dramatic course. For instance, David Brown, who became owner in 1947, left his mark with the sports car "DB2" and the racing machine "DBR1," leveraging his excellent management skills and engineering acumen. More recently, Ford's sale of its shares to an investor group led by Prodrive founder David Richards is still fresh in memory.

However, Aston Martin has consistently pursued the creation of sports cars imbued with surging power and beautiful style throughout its history. The current lineup includes the "V8 Vantage" and "DB9." Furthermore, a new flagship model, the "DBS," which will succeed the "Vanquish," is expected to make its debut in Japan in the near future.