RAPIDE True Power Campaign Part.1

ASTON MARTIN RAPIDE True Power Campaign

Aston Martin Launches Movie Campaign

Aston Martin has launched the movie series "RAPIDE True Power Campaign" to introduce the four-door sports sedan, the Rapide.

By Dai Matsuo

Visuals Focused on the Rapide's Beauty

Currently, Aston Martin is releasingRapidemovies that showcase its beauty from every angle. This marks Aston Martin's first foray into digital campaign media, utilizing all social media platforms such as Facebook, Twitter, and YouTube for a global rollout. This is the first installment. We invite you to experience the visual artistry, meticulously crafted to highlight the Rapide's exquisite form.

Aston Martin Rapideis the company's first four-door model in its mass-produced lineup, while also featuring a design with strong similarities to its two-door models, including theDB9. While the body is newly designed except for the bonnet and front doors, and subtle differences can be seen in details such as the area around the front grille and the chrome accents behind the front wheels on the sides, the muscular body and refined surfacing, characteristic since the DB7, make it instantly recognizable as an Aston Martin.

The body measures an imposing over 5 meters in length, but design elements such as a tapered body shape and the inward placement of the B-pillars, creating the illusion of a single pane of glass for the side windows, along with an exceptionally low roofline of 1,360mm, make the cabin appear compact. This allows it to be realized as a cohesive four-door coupe.

The four doors, which Aston Martin calls "Swan Doors" and open upwards at an angle, also convey a design that considered aesthetic beauty even when open.