PATYKA | Luxury organic brand "PATYKA" undergoes a complete renewal.

PATYKA

First comprehensive renewal since its debut in Summer 2010

Organic Cosmetic Brand "PATYKA"

The product lineup of "PATYKA," a luxury organic brand born in Paris, has been completely revamped. While retaining its core DNA of popular designs, fragrances, and pure botanical ingredients, new products are continuously being introduced, blending the pleasures of the five senses with the latest formulations.

Text by OPENERSPhoto by PATYKA

Evolving into a futuristic organic cosmetic brand while enhancing skincare efficacy

For this renewal, PATYKA has newly incorporated ingredients such as "Spiny Bamboo" to smooth the skin through exfoliation, "Hexapeptide-11" to address signs of aging and promote firm skin, and "Raspberry Extract" to maintain moisture and achieve brighter skin. The aim is to enhance the overall efficacy as cosmetics. Furthermore, the packaging has been renewed, with considerations such as organic ingredient ratio labeling and Japanese product name notation included.

Biocaliftin: Anti-aging Line

The "Absolue: Basic Line" (¥4,935 - ¥8,400) shown in the photo features a lineup of face care products (face cleanser, face toner, face cream, milk cleanser, organic serum) and body care products (body wash, body cream, B&S gel, body lotion, body oil).

The "Biocaliftin: Anti-aging Line" (¥6,300 - ¥18,900) on the left of the photo introduces five products: the cleansing "Démaquillant Intense," the moisturizing and repairing "Crème Réparatrice" and "Élixir Nuit," and the special care items "Contour des Yeux" and "Masque Lumière."

As before, all products are primarily composed of natural and organic ingredients certified by ECOCERT, and 1% of sales are donated to an NGO promoting ecological projects.

Additionally, face care products and perfumes are scheduled to be released this autumn.

<PATYKA Retail Locations>
Isetan Shinjuku Main Building 2F Beauty Apothecary
Hankyu Umeda 3F Cosmetics Floor
Ginza Matsuya 1F Cosmetics Floor

*BALS TOKYO Ginza, Roppongi, Nakameguro, Jiyugaoka Stores
*Terraquore Futako-Tamagawa Store
*Stores marked with an asterisk will switch to renewed products from August 2010.

Experte Beauté
PATYKA DIV.
Tel. 03-3262-6477