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May 11, 2015
KOBAKO | Beauty Tool Brand KOBAKO: Chiharu Nagatomi Interview (Part 2)
KOBAKO
KOBAKO: The Beauty Tool Brand That Makes You Beautiful
Beauty Journalist Chiharu Nagatomi Interview (Part 2)
KOBAKO, a beauty tool brand born from the concept of a "secret jewel box for women to become beautiful."
Chiharu Nagatomi, a beauty journalist who has been involved in its development since the beginning, described it as her first major project of this scale, debuting with an impressively comprehensive lineup.
Nagatomi, who says, "Today's 'adult cute' is about the 'around 30' generation, enjoying makeup with a relaxed approach," shared the allure of KOBAKO with us.
Text by OPENERSPhoto by Jamandfix
For women, hair removal is paramount!
—Please tell us about your "favorites."
For KOBAKO, I specifically requested, "You absolutely must make a double-ended brush!"
I often do my makeup when I'm out, and a double-ended brush is incredibly convenient for that. I asked them to create one that's compact, has a comfortable handle length, and comes as a set.
A brush for the face, one for eyebrows, one for eyes, and if we had one for lips, it would be perfect. With these three, you get six functions, and this is my top recommendation.
—You were particular about the brush handles, weren't you?
Just as it's hard to do abdominal exercises every day, or brush your teeth the same way every day, it's very difficult to maintain the same level of commitment to beauty every single day. Therefore, part of our job is to boost motivation for beauty.
Regarding makeup brushes, we focused on the slimness of the handles so they would look elegant when held. This also carries the message of "femininity."
Please wash your brushes, dry them, maintain them diligently, and use them repeatedly for a long time.
—Kai Group is known for its blades.
For example, with the basic tool, the eyebrow scissors, we considered how sharply the blades would cut, how stably they would fit in the fingers, and even which finger to insert, to achieve Kai Group's signature sharpness.
You'll understand when you use them, but they cut even fine hairs cleanly along the skin.
For tweezers, they shouldn't be too sharp, but they should feel close to the hand. Based on Kai Group's blade-making tradition, we created them in a modern style.
—These are items you use daily, aren't they?
Exactly. For women, hair removal is paramount.
Enhance Your Femininity with These Beauty Tools
—Are there any other items you are particularly particular about?
The lip brush is also wonderful. Lipstick has a certain viscosity, so we added a cap to prevent it from soiling your pouch.
When lips are young, they are firm and plump with no vertical lines, so lipstick applies beautifully even when applied directly. However, as we age, vertical lines appear, and as volume decreases, dryness becomes noticeable.
Using a lip brush allows you to properly blend the lipstick, and the finished texture is completely different. Applying lip balm with a brush also helps chapped lips heal faster.
—I see.
The foundation brushes, which contain oil, have artificial cuticles applied to each bristle, allowing them to be washed and used daily.
Including concealer brushes for spot application, we've designed the makeup brushes with the feeling of an extension of the hand in mind, ensuring a smooth, even, and beautiful finish.
—The pouches are also popular.
We discussed these pouches right up to the very end.
There are so many preferences when it comes to fabric, color, the presence or absence of dividers, weight, gusset width, and the size of the opening.
Pouches are also an item to be seen, so having a unified look with the tools adds a playful and cute touch. Size S is perfect for line makeup, and M is ideal for touch-ups.
—So, how has KOBAKO been since its launch?
My feeling is "It's finally begun." I believe women's perception of makeup tools will continue to broaden and deepen, so we need to convey various innovations.
The true value of tools can only be understood through actual use. KOBAKO combines the practical insights of beauty professionals with the dreams and perspectives of everyday women, giving them form.
Please enhance your femininity with these beauty tools.
—Thank you very much.
Kai Group Corporation Customer Service Center
0120-016-410
http://www.kobako.com




