Elevate Your Aura with Rose Water: Introducing "NO-MU-BA-RA"

KI-NU-BA-RA

Elevate Your Breath

Rose Water "NO-MU-BA-RA"

By Shinobu Katsura (The Magazine)

Currently, "NO-MU-BA-RA" (Drinking Rose) is creating a buzz.

NO-MU-BA-RA is additive-free rose water from "Enio Bonchev," a Bulgarian rose farm that is the sole recipient of certification from the international organic certification body IMO (headquartered in Switzerland), a region renowned for its world-class rose oil and rose water.

While not yet widely known in Japan, in Eastern European countries like Bulgaria, a region famous for its Damask roses, rose essence has been consumed as a beverage since ancient times. The sweet aroma of Damask roses is known for its relaxing effects, and in recent years, it has increasingly been used in beverages and food. It is also highly regarded as a fragrance, with Bulgarian roses accounting for 70% of the world's rose supply for perfumes.

This luxurious tradition, unique to its region of origin, can be easily enjoyed with "NO-MU-BA-RA." It comes in convenient individual packets for portability, and you can adjust the dosage yourself.
Its uses are diverse: besides mixing with water, it pairs exceptionally well with hot tea, oolong tea, or whiskey and shochu highballs. Being liquid, it can also be used in baking or as a salad dressing.

Effective for Bad Breath and Body Odor

Various factors can contribute to bad breath, including lifestyle habits, diet, dry mouth caused by mental stress, and periodontal disease. If the cause is the oral environment, a visit to the dentist is recommended. However, for bad breath stemming from strong-smelling foods, smoking, or mental stress, regular consumption of NO-MU-BA-RA allows the high-purity rose oil to reach the stomach and intestines, gradually improving the condition. Furthermore, the rose components absorbed into the body are expelled externally through sweat and other bodily fluids, creating a subtle rose fragrance emanating from the body.

As mentioned earlier, it also offers a relaxing effect. Taking it with water during moments of intense tension or stress not only soothes dryness but also provides relaxation, offering a double benefit.

Of all the five senses, smell is the most primal. It is said to remain active even during sleep, profoundly influencing our psychological state of pleasure or displeasure. Haven't we all experienced moments where a particular scent triggers a flood of memories? This demonstrates how deeply "scent" imprints itself on our impressions and memories of people.

While leaving a good impression with a pleasant fragrance is wonderful, the subtle scent of roses emanating from one's breath or body is far more captivating and enchanting.

From now on, elevate your breath with this smart inner fragrance.