BEAUTY /
NEWS
January 21, 2015
CHANEL | Introducing LE LIFT, the next generation in anti-aging skincare
“WHERE BEAUTY BEGINS” CHANEL — Beauty Begins Here
The Ultimate Cream: “LE LIFT”
Three Textures Born from Skin's Needs──CHANEL introduces “LE LIFT,” a new anti-aging cream designed to guide each woman’s skin toward vitality with a tailored approach. This next-generation cream, the first in cosmetics to focus on cutting-edge “epigenetics” research, offers the pleasure of choosing from three carefully selected textures.
Text by KAJII Makoto (OPENERS)
Embrace Your True Self and Enhance Your Own Beauty──Diane Kruger
Many have surely been captivated by CHANEL's television commercial, “WHERE BEAUTY BEGINS” CHANEL — Beauty Begins Here, featuring Diane Kruger and directed by the renowned photographer Peter Lindbergh.
Diane Kruger speaks about the campaign theme, “WHERE BEAUTY BEGINS”: “The elegance, delicacy, and portrayal of women in the CHANEL brand have always inspired me. I believe beauty is not superficial, but something we cultivate within ourselves, related to curiosity, culture, and individuality.
CHANEL's new approach to skincare is, of course, highly scientific, and I find the products to be perfectly suited for women today.”
She further adds, “CHANEL's new skincare products and message are about embracing who we are, rather than hiding or altering our flaws, and enhancing our own beauty.
Women should cherish themselves at any age. We are beautiful just as we are, with the faces and bodies we were born with. The signs of aging are inevitable. They are more than something to be accepted; they are also a mark of beauty.”
Three Carefully Selected Textures to Suit Your Skin Type and the Season
For CHANEL, skin's youthfulness is influenced more by a woman's lifestyle than by age or genetics.──The new anti-aging cream “LE LIFT” was created by observing the mechanisms of youthful skin and meticulously expressing the sensations women desire from a cream through its textures.
It contains the proprietary active ingredient “3.5-DA,” extracted from the plant Edulis, known for its smoothing and antioxidant properties. This ingredient effectively protects the proteins unique to young skin.
“LE L CRÈME” features a melting, creamy texture, perfect for normal to combination skin. It softens and comforts the skin year-round.
“LE L CRÈME FINE” offers a fresh, light, and airy texture. It is ideal for oily skin or during summer when skin can feel sticky, melting into the skin the moment it's applied.
“LE L CRÈME RICHE” boasts a rich, dense texture, perfect for dry skin or during winter when dryness is a concern. It envelops the skin gently, like velvet.
LE L CRÈME (Emollient Cream) [50g] ¥16,590
LE L CRÈME FINE (Emollient Cream) [50g] ¥16,590
LE L CRÈME RICHE (Emollient Cream) [50g] ¥16,590
CHANEL Customer Care Center
0120-525-519 / CHANEL (Fragrance & Cosmetics)
LE LIFT Special Site
http://lelift.chanel.com/



