Awaken Your Eyes in 10 Minutes: Estée Lauder's New Eye Mask | ESTÉE LAUDER
BEAUTY / NEWS
January 5, 2017

Awaken Your Eyes in 10 Minutes: Estée Lauder's New Eye Mask | ESTÉE LAUDER


ESTÉE LAUDER


Introducing the "Advanced Night Repair Eye Mask"


ESTÉE LAUDER introduces the "Advanced Night Repair Eye Mask," designed to deliver its DNA repair technology to the skin with freshness and immediacy. In just 10 minutes, the eye area is reborn with youthful radiance. Available from Friday, January 6th.

Text by OPENERS





Repairing the Day's Damage Overnight



ESTÉE LAUDER is renowned for its long-selling serum, "Advanced Night Repair," which focuses on skin repair during the night. Now, the brand has leveraged this technology to create a new product for the eye area: the "Advanced Night Repair Eye Mask."

The eye area is often the first to show signs of fatigue, stress, and aging. The skin here is 40% thinner than elsewhere, making it susceptible to damage from the external stressors of modern life, such as busy days, lack of sleep, environmental changes, and air pollution. The accumulation of this daily damage exacerbates common concerns like dryness, fatigue, and wrinkles. Therefore, in addition to daily care, the delicate skin around the eyes needs weekly treatment to repair and restore from a week's worth of damage, while also providing deep hydration and soothing.

This eye mask combines ESTÉE LAUDER's core "Advanced Night Repair" serum technology with a high concentration of moisturizing and anti-inflammatory ingredients to calm the skin. It revitalizes the eye area, which may be showing signs of aging due to modern lifestyle stressors, restoring a vibrant and comfortable appearance. The innovative triple-layer mask is saturated with serum, ensuring a continuous release of active ingredients from the moment it's applied.

Used just once a week for a mere 10 minutes, it delivers remarkably potent results. The hydrating effects last for up to 8 hours, plumping the eye area and diminishing the appearance of fine lines caused by dryness. A single application allows the eye area to rest and refresh, regaining its youthful radiance and beauty.

The "Advanced Night Repair Eye Mask" comes in individual packets, making it convenient for travel. Available from Friday, January 6th.


Advanced Night Repair Eye Mask
Release Date | Friday, January 6th
Volume | 3.8mL (2 sheets) x 4 packets
Price | ¥4,800 (excluding tax)


Inquiries


ESTÉE LAUDER


03-5251-3386


www.esteelauder.jp