From 'vim BEAUTY' (Vim Beauty), a cosmetic brand co-produced by Marilyn, a makeup YouTuber with over 940,000 subscribers, and Direct Tech, comes a matte tint lip that achieves "moisture" and "long-lasting wear," and an eyebrow mascara that allows you to create the impactful brows of a salon's "Hollywood Brow Lift" yourself.

Marilyn, a makeup YouTuber popular for videos utilizing her skills and knowledge, such as foreign-inspired makeup and half-face makeup transformations. Marilyn, who gained confidence through the power of makeup and learned to love her authentic self, created the cosmetic brand 'vim BEAUTY' with the desire to "share her experiences with many people and help them love their own unique charms." As the first line of cosmetics, meticulously crafted for "high longevity, professional-grade finish, and ease of use," two products have been released: a matte tint lip and an eyebrow mascara.

The "my confidence lip souffle matte" is a matte tint lip with a soufflé-like, lightweight feel. Despite its non-sticky, smooth texture, it contains moisturizing ingredients, blending seamlessly with the lips to maintain the freshly applied color for a long time. Available in 4 colors.

The "my confidence brow" eyebrow mascara uses a wax effect to lift and hold hairs from the root to the tip, allowing you to style your brows as desired and keep them in place. It enables you to create impactful brows as if you were doing a salon's "Hollywood Brow Lift" yourself. The dark color enhances the texture of the hairs, achieving a voluminous and striking brow look. Available in 2 colors.

Marilyn's official YouTube channel released a video detailing the behind-the-scenes story of the launch after the brand's announcement last year, receiving numerous congratulatory comments. The day before the release, Marilyn herself hosted a live stream, introducing the new cosmetics while answering questions from viewers. Sales began amidst anticipation, with comments like "I'm curious about Marilyn's trustworthy cosmetics." Some lip colors are already awaiting restock. (As of February 4, 2022). Future developments are also highly anticipated.

fukuse yuuri: Marilyn
A makeup YouTuber with 941,000 subscribers and over 330 million video views. She has gained popularity for her makeup videos, as well as lifestyle content including cooking and cleaning. She is currently a mother of two. Among the many "beauty YouTubers," she is known for her foreign-inspired makeup, reminiscent of Hollywood celebrities. Her activities now extend beyond being a YouTuber to include makeup instruction, SNS consulting for companies, and producing cosmetic products.