BEAUTY /
NEWS
February 16, 2022
Produced by Misako Uno of AAA. New cosmetics from U/CHOO that create a trendy look with "superb longevity" | U/CHOO
U/CHOO
Charming, easy-to-use, and long-lasting: the ultimate in covetable cosmetics.
U/CHOO, a cosmetics brand produced by Misako Uno, a member of the co-ed performance group AAA (Triple A), has launched sales on its official website starting January 26th. Born from the desire to create cosmetics that won't budge even during her own live performances, the three new "superbly long-lasting" items are designed to create a trendy look, with each available in four colors, emphasizing both trendiness and ease of use. The brand concept is 'Always playful and cute.'
Eyeshadows and lipsticks to create a "trendy look"
When product information was released on the official website on January 20th, social media buzzed with anticipation, with comments like "The nuanced colors are so cute" and "I've been wanting an eyeshadow with this kind of chunky glitter." These long-awaited, multi-tasking cosmetics finally solve the problems of lipstick and eyeshadow smudging or glitter scattering across the face during mask-wearing, while also enabling a trendy makeup look.
GLAM EYE SHADOW: Eyeshadows that blend well with the skin and are easy for daily use
Uses three types of powders in varying sizes. High-viscosity oil is used, ensuring high adhesion and long-lasting wear without smudging. While it does not come with a brush or mirror, the compact packaging makes it convenient for carrying.
GLAM EYE SHADOW
- Price | ¥2,190
- Color Lineup | BRILLIANT BROWN / ORANGE BLOSSOM / HONEY PINK / GLOWING NUDE
WONDER LIP TINT: A tint that stays put, even with masks and meals
Available in four colors with two different textures; note that the texture varies by color. The matte types, GLOWING NUDE and ORANGE BLOSSOM, offer a smooth, lightweight feel that adheres gently. In contrast, the watery types, BRILLIANT BROWN and HONEY PINK, have a fresh texture that maintains moisture.
WONDER LIP TINT
- Price | ¥1,590
- Colors | BRILLIANT BROWN (Watery) / ORANGE BLOSSOM (Matte) / HONEY PINK (Watery) / GLOWING NUDE (Matte)
WOW EYE GLITTER: Glitter liners with star quality that don't scatter
Uses multi-faceted glitter pearls that change with the viewing angle. High adhesion ensures the glitter stays put and maintains its beautiful appearance for hours without scattering.
WOW EYE GLITTER
- Price | ¥1,490
- Color Lineup | BRILLIANT GOLD / ORANGE BLOSSOM / HONEY PINK / GLOWING SILVER
To commemorate the launch, a set box of makeup in each color is available exclusively on the official website. Furthermore, purchasing two or more "SPECIAL SET BOX" items on the official website will grant the first customers a limited-edition mini photobook as a gift.
In a time when masks are still a necessity, long-lasting cosmetics are in high demand. The future color and product developments are certainly worth watching.
