A convenient item for adding moisture anytime, anywhere.

Areas like the corners of the mouth, eyes, and sides of the nose, where the skin is extremely thin compared to other parts, are very delicate. As a result, they are prone to damage from external stimuli such as UV rays, and dryness progresses further, making signs of aging such as vertical lip lines and crow's feet more noticeable. Therefore, daily care is important, but localized dryness is not easily managed. When dryness goes beyond what daily skincare alone can address, and nighttime moisturizing isn't enough, something extra is needed.

For example, how about a moisturizing care item that can be used anytime, anywhere? And one that can pinpoint specific areas of concern. Considering its use during the day, the feel on the skin is also important. So, does a "solution" that fulfills all these requirements actually exist?—The answer is yes. IN FIORE has prepared the perfect item for easily adding moisture.

Newly launched this spring, "Velote" is a portable treatment balm that spot-treats dryness and damage in delicate areas. The balm, made from 100% naturally derived ingredients, is remarkably gentle yet effective. Ingredients like blackcurrant oil, marula oil, and bamboo extract, which have excellent moisturizing and antioxidant properties, deeply penetrate every corner of the stratum corneum, protecting the skin from damage, alleviating dryness, and leading to smooth, radiant skin.

The case fits perfectly in the palm of your hand, offering practicality with a built-in mirror, while the lid is engraved with the IN FIORE logo, exuding a substantial feel and presence. It's delightful to carry around like an accessory that's acceptable even in public view. The firm balm dispenses the right amount with a light touch of the finger. Upon application, it blends smoothly into the skin, instantly providing moisture. Furthermore, it pairs well with makeup. Its smooth, glossy finish makes it ideal for areas like the cheekbones.