The "Twiggy your sanctuary" haircare series, Twiggy's first in-house product line, quickly became the talk of the beauty industry upon its release. It addresses issues many women have resigned themselves to, such as poor lathering and weak fragrance, often accepting them as compromises for "natural products." This haircare series, without straying from the realm of natural cosmetics, appeals to the senses in the process of beauty and prompts us to reconsider the importance of choosing products with environmental consciousness.

Q. It was quite an "event" in the industry for you, a purveyor of fashion, to launch environmentally conscious products.

Recently, there have been many films depicting near-future natural disasters, and I believe they reflect an underlying, unconscious sense of crisis. Some theories suggest the Earth only has 50 years left in its current state. While our surrounding environment is that precarious, many in the fashion industry still treat eco-friendliness as a "trend." However, what's needed now isn't a fleeting "trend" but "sustainable" eco-consciousness. I believe those who realize this should consider how they can contribute to sustainability in their own way. This product is the result of me, as an individual, recognizing this and giving form to an idea that came to me.

As a hairdresser, this is my wish to strengthen hair, and my message to re-evaluate myself and my surroundings simultaneously. It feels like if I don't do this, I'll be struck by divine retribution, and my children might not inherit a habitable planet... I realized this when I encountered Neal's Yard in the UK, and it took quite some time to bring it to fruition (laughs). In the beauty industry, if you're an esthetician working with individuals, you might suggest dietary changes to improve a client's spots or wrinkles, right? That's a very personal approach. I wondered if the hairdressing industry could change if each individual hairdresser could do something similar. That's why I wanted to realize this product.



Q. You've also overturned the "conventions" of traditional haircare products.

Yes. What becomes popular in the hairdressing industry is still often detrimental to the environment. Products focused on immediate results, like the "silky smooth hair" that the public desires. For example, the polymers used to achieve "silky smooth hair" are silicone-based materials, like crushed glass. The ends of hair that have grown to a certain length are already dead, so whether you apply silicone to those dead ends is up to you, but if you're going to apply polymers to the pores of your scalp, wouldn't it be better to use something nourishing? Therefore, "Twiggy your sanctuary" is designed to be rich in nutrients from the shampoo itself, with the concept of "nurturing the scalp and hair," and if more is needed, the treatment is applied sparingly to the ends.








I don't intend to criticize anyone's "flaws" or way of thinking. I was like that myself. But it's important to be able to change from the point where you realize it, and if you change only to burn out, it's better to stop. If not, it's better to continue—Perhaps I wouldn't have developed this way of thinking if I hadn't had children. But just as I am, when my children eventually have their own children, they will be grateful to their parents, won't they? At that time, recalling the relationship with my parents and similarities, I start to feel affection not only for my present self but also for the future. Then, thinking, "Maybe I've been able to do something a little useful?" I can like myself more... I thought that if I could realize this product, I could like myself even more (laughs).

Inquiries
Tel. 03-6413-1590
Business Hours | 11:00 AM - 8:00 PM (Weekends & Holidays until 7:00 PM) Closed Tuesdays


※ "Twiggy your sanctuary" can be purchased at the "Twiggy" salon or
at the web shopping magazine "rumors" below.