Beauty
March 11, 2015
The 25th Spring 2008 Beauty Trends (1) Whitening: "Intensive Treatments"
Hiromi Kobayashi Guides You! Spring 2008 Beauty Trends (Part 1)
Whitening Focus: Intensive Treatments
What's new in the world of beauty, and what are people seeking? We've researched the latest beauty information!
We asked beauty director Hiromi Kobayashi about the 'Spring 2008 Beauty Trends.' This first installment focuses on 'Whitening.'
Concept and Writing by Harumi Someya (This Magazine)Photo by Jamandfix
Adult Whitening: Intensive Treatments
This year's whitening products are very science-driven. Many target the root of dark spots or work on melanin that has already formed. For example, the two new products from SK-II's whitening series. 'Whitening Source Derm Definition' targets and eliminates nascent dark spots through four processes. Then, the 'Renewal Essence' removes old keratin, smoothing skin turnover. By cutting off the source of dark spots and removing those that have surfaced, skin gradually becomes more translucent. The high moisturizing effect is also a key point.
While continuous whitening care does lead to increased translucency, some whitening ingredients can cause dryness, often leaving the skin feeling rough. This, in turn, can lead to new concerns like fine lines. It's hardly ideal to have brightened skin with noticeable wrinkles. Therefore, whitening products that also focus on hydration are a welcome addition. Furthermore, for adult women concerned about both dark spots and wrinkles, we recommend a three-week intensive treatment.
Left: Paul & Joe 'Brightening Kit' ¥5,250 (Released April 4)
Right: SK-II 'Whitening Source Derm Renewal Essence' 50g ¥12,075 (Released February 21)
Three weeks is the timeframe based on the skin cell turnover cycle, from when cells are born to when they become the epidermis and shed. In other words, by undergoing intensive whitening treatments during this period, skin cells can develop healthily, and newly formed melanin can be smoothly discharged.
Furthermore, if you consistently use UV protection while actively addressing existing concerns, new melanin will be less likely to form, potentially leading to a lightening effect on dark spots.
Finishing the Product = A Sign of Becoming Beautiful
Many intensive program products are available, designed for three or four weeks of use. With various packaging, such as individual ampoules, and diverse care styles, simply holding them sparks excitement. They inspire a feeling of 'I'm going to take care of myself!' And that, in fact, is crucial.
Perhaps because whitening care is often initiated when dark spots become noticeable, it can be difficult to make it a habit, and users frequently stop before finishing the product. Manufacturers are aware of this, so they offer intensive care products, believing that concentrated use will yield results. The idea is that after resolving issues with intensive care, one can return to their regular routine. The goal is to encourage completion, as finishing the product is a benchmark for achieving beauty. This motivates users.
In the spirit of 'finishing the product,' Paul & Joe's new spring release, the 'Brightening Kit,' is also highly recommended. It includes a full-size White Emulsion, trial sizes of Cleansing Milk and Lotion, and even a pack to enhance whitening effects, offering complete care. The included travel pouch allows you to enjoy a spa-like experience anytime, anywhere.
I'm eagerly anticipating finishing the Cleansing Milk and Lotion first. I wonder what kind of skin I'll achieve... I'm looking forward to it.
Products That Make Care Enjoyable Are Hits
Speaking of products that make skincare enjoyable, this one fits the bill. Dr. Sebagh's 'Pure Vitamin C Powder Cream.' It contains highly pure Vitamin C at a level prescribed by doctors. You dissolve one measured scoop of powder into your lotion or emulsion. Apply it precisely to the thin skin near the cheekbones, where dark spots tend to appear, and then follow with your usual lotion. The moment it dissolves, it fizzes, like a science experiment – it's fun! It makes you want to wear a lab coat (laughs). Although it's pricey at £72, items that stimulate this kind of care-conscious mindset tend to be hits.
Dr. Sebagh 'Pure Vitamin C Powder Cream' (Private collection)
Another keyword for best-selling products is 'natural.' This applies not only to the ingredients but also to the scent – not an artificial, overpowering fragrance, but a pleasant, natural essence. It might be slightly spicy or hay-like, with a natural aroma. I'm a big fan of the skincare brand Ignis, and recently, many beauty cosmetics that gently appeal to the five senses have emerged.
The power of cosmetics is constantly increasing, so the key to continuing use lies in whether the experience is enjoyable. By using them wisely and intelligently, I believe one can achieve beauty without spending excessively.
Next time,Aroma Candleswill be featured.
