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February 22, 2022
TOYOTA's new concept project and G-SHOCK unite in collaboration | G-SHOCK
G-SHOCK
TOYOTA
TOYOTA's New Project, Driven by "Enjoyment," Teams Up with G-SHOCK for a Limited-Edition Watch
G-SHOCK and TOYOTA's new project "Drive Your Teenage Dreams." have collaborated to release the limited-edition "G-SHOCK TOYOTA 'Drive Your Teenage Dreams Ver.'" watch.
Text by YANAKA Tomomi
The DYTD Icon: A HiAce-Inspired Design with Red TOYOTA Accents
"Drive Your Teenage Dreams." (DYTD) is a project launched by Toyota Motor Corporation and STARBASE to create new ways of enjoying cars.
It's a new challenge from TOYOTA, aiming to provide moments that return us to the carefree spirit of our teenage years, no matter our age, and inspire a passion for cars.
The collaborative model features a G-SHOCK with a matte black body, mirroring the "HiAce," the icon car of DYTD. Accented with red "TOYOTA" lettering, it also reveals a playful touch with the TOYOTA logo appearing in the dark.
With its rugged yet minimalist design, this collaborative watch embodies the straightforward, innocent spirit of "enjoyment" – the motto of DYTD – making it the perfect companion for everything from playful adventures to everyday wear.
G-SHOCK TOYOTA "Drive Your Teenage Dreams Ver."
- Movement: Battery
- Battery Life: Approx. 2 years
- Functions: Stopwatch, Timer, Multi-Alarm/Hourly Time Signal, Full Auto-Calendar, 12/24-Hour Format, EL Backlight (with Afterglow), Sound Alert Flash Function (Alarm/Hourly Time Signal/Timer linked flashing)
- Case Material: Resin
- Case Size: 48.9 × 42.8 × 13.4 mm
- Strap Material: Resin
- Water Resistance: 20 bar
- Price: ¥13,200 (tax included)
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