G-SHOCK x BURTON Collaboration Model Released

G-SHOCK

The Fourth Collaboration Model, "GG-B100BTN-1AJR," Features Tree Camo and Pink Accents That Pop Against the Snow.

Since its birth in 1983, "G-SHOCK," which continues to evolve in pursuit of toughness, has released a collaboration model with "BURTON," a brand that commands immense support from top snowboarders worldwide.

Text by OZAKI Sayaka | Edit by TSUCHIDA Takashi

Shock, Dust, and Mud Resistance for Backcountry Snowboarding

The new "GG-B100BTN-1AJR," a collaboration between G-SHOCK and the snowboarding brand "BURTON," has arrived. This fourth installment utilizes the MUDMASTER "GG-B100" as its base model. Designed for use in the backcountry, where one carves down mountainsides in nature, it features a robust carbon material and is equipped with shock, dust, and mud resistance to withstand even more extreme environments.

The design is primarily black, with pastel pink accents on the dial and case that stand out against the snowy landscape, ensuring high visibility. The band is printed with an image inspired by the forests of British Columbia, dusted with snow, under the theme of "Tree Camo," which evokes snowy mountains. Furthermore, the "BURTON" logo adorns the keeper and packaging, creating a special finish unique to this collaboration model. This is the birth of a special collaboration that fuses the world-renowned Burton, which continues to convey the allure of outdoor activities beyond snowboarding, with the G-SHOCK brand concept of an unyielding pursuit of toughness.

Movement: Battery (CR2025)
Functions: Mobile Link, Hand Shift, Compass, Barometer, Altimeter/Relative Altimeter, Altimeter Memory, Thermometer, World Time, Stopwatch, Full Auto Calendar, Operation Tone ON/OFF, Double LED Light
Case Material: Resin
Case Size: 55.4 × 53.1 × 19.3 mm
Strap Material: Resin
Water Resistance: 20 bar
Price: ¥57,200 (tax included)

Inquiries

Casio Computer Co., Ltd.
Tel. 03-5334-4869
https://g-shock.jp