Since its debut in 1983, G-SHOCK has redefined the concept of toughness in watches and continues to evolve. Four new models, inspired by the neon colors of a futuristic Tokyo cityscape, will be released on August 8th (Thursday).

G-SHOCK, a brand synonymous with toughness, is releasing four models featuring color schemes inspired by the futuristic streets of Tokyo. The base models chosen are the "GAW-100," which emphasizes strength with its blend of plastic and metal; the original "three-eye" model, the "DW-6900"; the new digital-analog combination model, the "GA-140"; and the sharp, tough-faced "GA-700." These models are stylishly colored to evoke the "NEO TOKYO CITY" concept, reminiscent of the pitch-black night and vibrant neon lights.