Bell & Ross has unveiled its new collection, "BR05," adhering faithfully to the principles of "legibility," "functionality," "reliability," and "precision." This series embodies a unique identity by combining the "circle" and "square," geometric shapes that are part of Bell & Ross's DNA, creating a sense of unity between the case and bracelet.

Bell & Ross's new "BR05" collection features a distinctive design that places a round dial within a square case, along with a robust and comfortable feel, and a refined finish. Suited for an urban lifestyle, this collection possesses a unique character, presenting a powerful new series that exudes strength and elegance. The design, which integrates the case and bracelet, can be traced back to the 1970s, but Bell & Ross has reinterpreted the geometric shapes of circles and squares for the modern era. The bracelet links form part of the case, creating a unified, sculptural form.

The case and bracelet are available in masculine stainless steel and striking 18K rose gold, with stylish rubber strap options also offered for both. The dials come in deep black, silver grey, and marine blue. All feature a sunray finish that emits a delicate sheen, ensuring excellent legibility.

BR05 BLACK STEEL
Ref. | BR05A-BL-ST/SRB, BR05A-BL-ST/SST
Movement | Automatic (Caliber BR-CAL.321)
Case Material | SS (Satin, Polished Finish)
Case Diameter | 40mm
Strap Material | Black Rubber (BR05A-BL-ST/SRB), SS (BR05A-BL-ST/SST)
Water Resistance | 100m
Price | ¥490,000 (BR05A-BL-ST/SRB), ¥550,000 (BR05A-BL-ST/SST) *Excluding tax

BR05 GREY STEEL
Ref. | BR05A-GR-ST/SRB, BR05A-GR-ST/SST
Movement | Automatic (Caliber BR-CAL.321)
Case Material | SS (Satin, Polished Finish)
Case Diameter | 40mm
Strap Material | Black Rubber (BR05A-GR-ST/SRB), SS (BR05A-GR-ST/SST)
Water Resistance | 100m
Price | ¥490,000 (BR05A-GR-ST/SRB), ¥550,000 (BR05A-GR-ST/SST) *Excluding tax

BR05 BLUE STEEL
Ref. | BR05A-BLU-ST/SRB, BR05A-BLU-ST/SST
Movement | Automatic (Caliber BR-CAL.321)
Case Material | SS (Satin, Polished Finish)
Case Diameter | 40mm
Strap Material | Blue Rubber (BR05A-BLU-ST/SRB), SS (BR05A-BLU-ST/SST)
Water Resistance | 100m
Price | ¥490,000 (BR05A-BLU-ST/SRB), ¥550,000 (BR05A-BLU-ST/SST) *Excluding tax

BR05 GOLD
Ref. | BR05A-BL-PG/SRB, BR05A-BL-PG/SPG
Movement | Automatic (Caliber BR-CAL.321)
Case Material | 18KPG (Satin, Polished Finish)
Case Diameter | 40mm
Strap/Bracelet Material | Black Rubber (BR05A-BL-PG/SRB), 18KPG (BR05A-BL-PG/SPG)
Water Resistance | 100m
Price | ¥2,450,000 (BR05A-BL-PG/SRB), ¥3,700,000 (BR05A-BL-PG/SPG) *Excluding tax

Bell & Ross Japan
Tel. 03-5977-7759
http://www.bellross.com