G-SHOCK launches its first customization service, "MY G-SHOCK"

G-SHOCK | G-SHOCK

Create Your Own Watch from Approximately 1.9 Million Combinations

The customization service "MY G-SHOCK," which allows you to create your own watch based on the 5600 series, G-SHOCK's iconic square design, has launched. By combining parts, you can design your very own G-SHOCK from approximately 1.9 million possibilities.

Text by YANAKA Tomomi

Choose Your Own or Select Designer Recommended Customizations

Since the release of its first model, the "DW-5000C," in 1983, G-SHOCK has achieved cumulative global shipments of 130 million units. In addition to product evolution, the brand has focused on communication with fans, such as by holding the user-participation event "SHOCK THE WORLD."

Now, to provide a personalized user experience and co-create new G-SHOCK models, Casio has launched "MY G-SHOCK," its first customization service.

"MY G-SHOCK" is based on the "DWE-5610," which inherits the original square design and features a carbon core guard structure. You can choose the colors for parts such as the bezel, band, face, and keeper loop. There are over 19 types available, including limited edition colors at the time of service launch. You can create your original watch from approximately 1.9 million combinations.

Furthermore, by selecting the triple keeper loop composed of three loops, the number of combinations increases to approximately 658 million!

G-SHOCK's First Customization Service, "MY G-SHOCK," Launches, Testing Your Sense | G-SHOCK

You can choose the colors yourself, and Casio designers also offer recommended customized designs. In the future, in addition to variations of standard parts, special plans such as seasonal special themes with limited color variations and collaborations with various brands will be available.

It's a great way to create your own G-SHOCK to match the season, fashion, or occasion, or it could be a thoughtful gift reflecting the recipient's preferences.