A Watch Created for Polo | JAEGER-LECOULTRE

JAEGER-LECOULTRE | Jaeger-LeCoultre

The Classic Rectangular Case: "Big Reverso"

The "Reverso" was born in 1931 in response to a request for a watch that wouldn't break its crystal during polo matches. It has since become the quintessential rectangular model. Beyond its practical, flip-over case designed to protect the crystal, it has been embraced by many seeking a more personal way to enjoy their timepiece.

Text by KAWADA Akinori

Own a Unique Classic

A hallmark of a classic is its enduring appeal. Jaeger-LeCoultre's Reverso series perfectly embodies this sentiment. The Big Reverso, featured here, inherits the Reverso's legacy while offering a larger case size.

This Big Reverso's silver dial adopts a style perfected by the Art Deco aesthetic, which flourished in the early 20th century. The Reverso series' most distinctive feature is its unique flip-over case, conceived to protect the crystal. The watch case itself can be easily flipped by hand.

Furthermore, the reverse side of this flip-over case offers a subtle pleasure. It can be engraved with various messages, decorative lettering like initials or lucky numbers, motifs such as flowers, or even original designs conceived by the user. The ability to flip it over at any time to admire one's own unique engraving is the ultimate delight.

This is the 18K pink gold model (Ref. Q2702421).

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The History of Reverso

Originality Inherited from the Early 20th Century
The "Reverso" was born in 1931, a response to a request from British officers stationed in India who wanted a watch whose crystal wouldn't break during polo matches.

It is equipped with a manual-winding movement designed for rectangular models. The idea of flipping the case was an innovative concept. Since then, various variations have been created, and it has become the brand's signature series.

The original Reverso model, born in 1931.

Enjoy Christmas Shopping

Isetan Shinjuku Store
When choosing a special timepiece, the selection of the shop is also crucial. Isetan Shinjuku Store caters to customer requests, even for custom orders. The advantage of being able to select a watch while considering coordination with clothing, shoes, belts, and other accessories is significant.

Isetan Shinjuku Store, Main Building 4F, Jaeger-LeCoultre Booth.

Isetan Shinjuku Store
Business Hours | 10:30 - 20:00
Open Daily
3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Main Building 4F - Jewelry & Watch
Tel. 03-3352-1111 (General Inquiries)