WATCH & JEWELRY /
WATCH NEWS
May 13, 2022
Tudor Launches Pro Cycling Team with Legendary Cyclist Fabian Cancellara | TUDOR
TUDOR | A Bold New Approach to the World
A Bold New Approach to the World
TUDOR and Swiss cycling legend Fabian Cancellara have partnered to launch a new team with the aim of reaching the pinnacle of the sport.
Bringing the Brand's Enduring Spirit of Challenge to Professional Cycling
TUDOR, a Swiss watch brand renowned for its sophisticated style and unwavering reliability, has consistently approached watchmaking with a spirit of challenge since its founding in 1926, driven by its superior engineering and craftsmanship.
TUDOR is now joining forces with Fabian Cancellara, a cyclist who has triumphed in multiple Olympic Games and World Championships, to launch a professional cycling team with the ambition of reaching the top of the world.
TUDOR's uncompromising ethos and its history of continuous innovation resonate with Cancellara's unparalleled experience and vision. The TUDOR Pro Cycling Team aims to embody this audacious stance.
At the core of the team's philosophy is a human-centric approach to cycling, a sport known for its physically and mentally demanding challenges. The team is driven by the principle of confronting one's fears, transcending self-imposed and external limits, and continuously striving for self-improvement. This is the central tenet for both TUDOR and Cancellara.
The TUDOR Pro Cycling Team's sleek black jerseys feature a discreet TUDOR shield logo in red on the chest and back. The focus remains firmly on the athletes themselves, their pursuit of success, and the road ahead. Similarly, the team's equipment, including BMC premium bicycles from their main technical partner, showcases the specialized expertise of Swiss cycling industry companies.
The first challenge on the path to the podium of global cycling races is the Paris-Roubaix 2022 U23 race, held on May 15, 2022. For the remainder of the 2022 season, the team will compete in UCI Continental class events to define its future direction. Furthermore, a talent development program for scouting and nurturing the next generation of cyclists will be maintained.
Inquiries
Rolex Japan / TUDOR
Tel.03-3216-5671
