Breitling and Triumph Forge a New Partnership | BREITLING

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Breitling and Triumph Forge a New Partnership; Special Edition Watch and Motorcycle Slated for 2022 Release

Swiss watchmaker Breitling and British motorcycle manufacturer Triumph have announced a long-term partnership. In early 2022, they plan to release a limited-edition watch and a custom motorcycle, respectively.

Text by OZAKI Sayaka | Edit by TSUCHIDA Takashi

A Partnership of Brands Sharing a Spirit of Pioneering Boldness

The partnership between Breitling, the Swiss watch brand that has maintained close ties with the aviation industry while producing and developing high-precision timepieces, and Triumph, the UK's largest motorcycle manufacturer known for its iconic motorcycles, has been announced.

The appeal of both companies, innovators in their respective fields, lies in their ability to honor a storied history while embracing the future, their value increasing with time. Breitling has made significant contributions to the development of the modern chronograph, and Triumph has passionately pursued the evolution of the motorcycle. Through this partnership, both brands will develop special editions of watches and motorcycles, scheduled for release in early 2022.

Georges Kern, CEO of Breitling, stated, "We embody a unique style. Expect engineered intention to merge with modern retro design. Above all, it will be an adventure full of discovery." Nick Bloor, CEO of Triumph Motorcycles, commented, "We welcome this rare opportunity to collaborate with a historic brand from another industry. Like Breitling, we are committed to impeccable handling and exquisite finishing to deliver a unique experience to our customers."

The collaboration between the two brands has already begun, with a Triumph Thruxton RS (the original modern café racer) currently on display at major Breitling boutiques worldwide. Expectations are high for the special edition releases in 2022.