Nicole Kidman, who has been a beloved OMEGA ambassador since the "Ladymatic" was first introduced in 2010, graced the event. At the launch, where she appeared embodying both inner and outer beauty, much like the "Ladymatic" itself, a glamorous affair unfolded against the backdrop of the palace.

A new advertising campaign video was projected at the main entrance, and during the party, Australian singer Shelley Harland performed live, her song having been chosen as the soundtrack for the "Ladymatic" television commercial. The exquisite baroque rooms within the palace were adorned with the new watches, adding to the venue's splendor.

The photographs used in the campaign were taken by Peter Lindbergh, a photographer renowned in the fashion industry as the "poet of seduction." Behind-the-scenes footage offered a glimpse not only into the professional exchanges between Lindbergh and Nicole but also into the energy and humor they brought to the photoshoot.