CASIO | G-SHOCK Expressing the World of Headwear Brand NEW ERA
WATCH & JEWELRY / WATCH NEWS
July 27, 2018

CASIO | G-SHOCK Expressing the World of Headwear Brand NEW ERA


CASIO | G-SHOCK


G-SHOCK's 35th Anniversary. A Special Collaboration with NEW ERA®
Special Collaboration Model


To commemorate the 35th anniversary of G-SHOCK's brand establishment, a special collaboration model with the headwear brand "NEW ERA®" is set to launch in August 2018.

Text by YANAKA Tomomi




Gold x Black Colorway, Matching the Visor Sticker


G-SHOCK has evolved its designs by fusing with various cultures worldwide. This year, G-SHOCK celebrates its 35th anniversary and is releasing the "DW-5600NE-1JR" in collaboration with "NEW ERA®," a popular brand in the street fashion scene.

This collaboration model with "NEW ERA®," following their partnership for G-SHOCK's 30th anniversary, selects the "DW-5600," a square design that strongly inherits the DNA of the original model. The dial is designed with the black x gold color scheme of the visor sticker from "NEW ERA®'s" signature "59FIFTY®" baseball cap as its motif.

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The matte black band is paired with a dial featuring a vapor-deposited mirror, creating a style where gold stands out. The "NEW ERA®" box logo is also engraved on the case back.

The packaging also received special attention. The front features a "59FIFTY®"-shaped case with an embroidered G-SHOCK 35th anniversary logo, expressing the world of New Era throughout the entire product.
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G-SHOCK x NEW ERA® Collaboration Model


Case size | 48.9×42.8mm
Features | Shock resistant structure, stopwatch, timer, alarm, full auto-calendar
Water resistance | 20 bar
Price | ¥17,000 (excluding tax)





Inquiries


Casio Computer Co., Ltd.


Tel.03-5334-4869


http://g-shock.jp/




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