WATCH & JEWELRY /
WATCH NEWS
July 27, 2018
CASIO | G-SHOCK Expressing the World of Headwear Brand NEW ERA
CASIO | G-SHOCK
G-SHOCK's 35th Anniversary. A Special Collaboration with NEW ERA®
Special Collaboration Model
To commemorate the 35th anniversary of G-SHOCK's brand establishment, a special collaboration model with the headwear brand "NEW ERA®" is set to launch in August 2018.
Text by YANAKA Tomomi
Gold x Black Colorway, Matching the Visor Sticker
G-SHOCK has evolved its designs by fusing with various cultures worldwide. This year, G-SHOCK celebrates its 35th anniversary and is releasing the "DW-5600NE-1JR" in collaboration with "NEW ERA®," a popular brand in the street fashion scene.
This collaboration model with "NEW ERA®," following their partnership for G-SHOCK's 30th anniversary, selects the "DW-5600," a square design that strongly inherits the DNA of the original model. The dial is designed with the black x gold color scheme of the visor sticker from "NEW ERA®'s" signature "59FIFTY®" baseball cap as its motif.
The matte black band is paired with a dial featuring a vapor-deposited mirror, creating a style where gold stands out. The "NEW ERA®" box logo is also engraved on the case back.
The packaging also received special attention. The front features a "59FIFTY®"-shaped case with an embroidered G-SHOCK 35th anniversary logo, expressing the world of New Era throughout the entire product.

G-SHOCK x NEW ERA® Collaboration Model
Case size | 48.9×42.8mm
Features | Shock resistant structure, stopwatch, timer, alarm, full auto-calendar
Water resistance | 20 bar
Price | ¥17,000 (excluding tax)

