“Craft” Your Own Watch from 2,000 Possibilities by Choosing Your Favorite Parts

Leveraging the extensive experience and expertise in watchmaking cultivated over many years within the Richemont Group, the innovative watch brand "BOME" has been established with a focus on contributing to a sustainable society and transforming recycled materials into higher-value products through "recycling and upcycling."

BOME, positioned as a complement to "Baume & Mercier," distinguishes itself with a sales strategy focused exclusively online. Furthermore, it champions sustainable watchmaking by eschewing animal-derived materials and precious metals, opting instead for straps made from materials like cork, cotton, linen, and recycled PET resin.

To mark its launch, BOME has unveiled two collections: the Iconic and the Customizable.

The Iconic models embody the brand's minimalist design philosophy as its flagship offerings, with new models slated for release each season. A limited collection is also planned for release in the latter half of 2018.

The Customizable models, on the other hand, allow customers to "craft" their own watches by selecting their preferred parts online. The possibilities are remarkably vast, extending to 2,000 combinations. Customers can choose between 35mm or 41mm case sizes. By selecting the hands and dial, individuals can pursue their personal style and desired functions while immersing themselves in the world of BOME.

Prices start at 550 USD. Although the website does not offer Japanese language support, purchases can be made from Japan.