McDonald's and G-SHOCK Collaboration!? Big Mac Watch Limited to 1000 Releases | CASIO

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The Big Mac's 50th Anniversary Event

A collaboration model between "G-SHOCK," celebrating its 35th anniversary, and "Big Mac," which marks 50 years since its launch in 1968, will be released on April 14 (Saturday) at 12:00 PM JST, exclusively at the Japan McDonald's Rakuten Ichiba store.

Text by KOBAYASHI Takumi (OPENERS)

A Special Collaboration Model Celebrating 35 and 50 Years

This model features the "DW-6900," which combines a round face with three graphical digital displays. Its design incorporates elements reminiscent of the Big Mac throughout.

The dial and band feature designs of layered buns, patty, cheese, and lettuce. McDonald's signature yellow is used for the bezel's color fill and buttons. Furthermore, the case back is engraved with a Big Mac illustration and "50th," and "BIG MAC" appears when the EL backlight is activated.

The special packaging features a line drawing of the selected DW-6900 model and a Big Mac pattern, embodying its unique world.

McDonald's × G-SHOCK Collaboration Model
Release: Saturday, April 14, 2018, 12:00 PM JST onwards
Price: ¥14,900 (tax included) (*Limit of 3 per person)

Inquiries

McDonald's Big Mac 50th Anniversary Campaign Inquiry Center

0120-961-931 (Reception hours: 9:00 AM - 6:00 PM, including weekends and holidays)

https://www.rakuten.ne.jp/gold/mcd-japan-bm-50th-4/