Featuring the new "Swissmatic" machine-made movement for the first time | TISSOT

TISSOT

Popular for its sophisticated, urban design!!

The "Tissot Everytime"

Now features an automatic movement model!

It debuts the next-generation "Swissmatic" automatic movement, boasting an impressive approximately 90-hour power reserve. With a style that redefines the niche image of mechanical watches, it's perfect as a first mechanical watch or as a second timepiece.

Text by TAKAHASHI Fumi

A highly anticipated lineup joins a popular series

Launched last year, the "Tissot Everytime" features a simple, stylish design that aligns with the recent fashion trend of "effortless" style. It offers models that can be enjoyed anytime, in any situation.

The new model is equipped with the "Swissmatic" automatic movement, which is assembled by robots. Thanks to its innovative design, the number of parts, which traditionally required over 100, has been reduced to about half. It achieves a long power reserve of approximately 90 hours (just under four days), meaning it will keep running until Monday morning even if you take it off on Saturday and Sunday.

Furthermore, the central screw symbolizing its innovation and the rotating rotor can be admired through the transparent case back.

The dial features elegantly shaped hands and two styles of indices: bar markers and Arabic numerals. Its minimalist design evokes "Bauhaus," exuding a stylish intellect along with functional beauty.

Complementing the dial, three types of straps—a bracelet, a NATO strap, and a leather strap—add to its expression.

It pairs well with fashion and can be worn in any setting, while also offering an accessible way to experience the quality and reliability of Swiss mechanical watches. As the model name suggests, it is truly a timeless watch that can be reached for "anytime."