Precision Custom Parts Are Its Appeal

DAMUE, which develops custom parts for G-SHOCK, celebrates its second anniversary.

Casio's iconic G-SHOCK watch is appealing for its ruggedness, but it is often avoided for dressier occasions.

Designer Kazuhito Umeda, from a high jewelry brand background, has reimagined the G-SHOCK face with custom sterling silver parts, birthing a luxurious custom G-SHOCK unlike any other.


All custom parts, requiring high precision, are made in Japan. DAMUE has also developed its own unique attachment to allow the G-SHOCK to be fitted with a leather strap, offering unprecedented custom parts.

Starting in 2017, custom G-SHOCK models began to be handled at the select shop H.P.FRANCE, drawing significant attention.