Celebrating BEAMS' 40th Anniversary

BEAMS celebrates its 40th anniversary in 2016. To commemorate this, a special model of CASIO's iconic "G-SHOCK" is being released.

This model is based on the "G-001," a revival released in 2010 with updated functions, which itself is based on the G-SHOCK "DW-001" (released in 1994). The DW-001 was nicknamed the "Jason model" due to its face design resembling a character from a famous horror film.


The look emphasizes its special status, with monotone colors arranged asymmetrically across the top/bottom and left/right, and the backlight featuring a 40th logo to celebrate the anniversary.

Retaining the rounded, edgeless design characteristic of the "G-001," this is a superb collaboration item infused with BEAMS' essence.

G-SHOCK x BEAMS
Price | ¥18,900
Release Date | Early August