JAEGER-LECOULTRE

Rare Reverso Models Available Exclusively

Swiss haute horlogerie manufacture Jaeger-LeCoultre is hosting a "Jaeger-LeCoultre" fair at Isetan Shinjuku Main Building's 4th floor promotion space until Monday, September 28. During the event, the limited edition "Grande Reverso 1931 Central Seconds," exclusive to Mitsukoshi and Isetan, will be available at Isetan Shinjuku and Nihonbashi Mitsukoshi Main Store.

Text by Hirumax

Appearing at the Fair as an Isetan Mitsukoshi Original, ONLY MI Exclusive Product

A "Jaeger-LeCoultre" fair is currently underway at Isetan Shinjuku Main Building in Tokyo. The highlight is the latest Reverso model, the "Grande Reverso 1931 Central Seconds." The Reverso is Jaeger-LeCoultre's timeless icon model. The "Grande Reverso 1931 Central Seconds" is a rare piece model that evokes an antique atmosphere not found in the current Reverso series, appearing at the fair as a limited edition product of Mitsukoshi Isetan's original ONLY MI brand.

Inspired by Jaeger-LeCoultre's historic timepieces, the "Grande Reverso 1931 Central Seconds" is a new creation brimming with vintage charm, tailored for contemporary lifestyles. Every detail of the dial faithfully reproduces the original model, with matching hands and seconds display. The long seconds hand, absent in current models, imparts an antique feel, while the dial features black to complement the retro aesthetic. The white gold case beautifully accentuates the fluted and geometric lines, creating elegant curves.

Isetan Shinjuku "Jaeger-LeCoultre" Fair
Period | Wednesday, September 9 – Tuesday, September 29, 2015
Hours | 10:30 – 20:00
Venue | Isetan Shinjuku Main Building 4F - Jewelry & Watch / Promotion Space
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

From Wednesday, September 16 to Monday, September 28, the ONLY MI exclusive product "Grande Reverso 1931 Central Seconds" will be available at Isetan Shinjuku and Nihonbashi Mitsukoshi Main Store.