Embodying the World of Classic Car Racing

Chopard is a brand that pours passionate energy into the world of motorsports, and has served as the official timekeeper and sponsor of the Mille Miglia since 1988.

This race was held on public roads in Italy from 1927 to 1957, and its name derives from the fact that the distance covered was 1000 miles (Mille Miglia in Italian). Since 1977, it has been mandatory to use cars from that era to participate, and it was revived as a rally-style classic car race. It is called "the most beautiful race in the world" because a large number of genuine vintage cars compete.

To mark the start of deliveries for the 2015 new Mille Miglia models, the "Mille Miglia New Collection Fair" is currently being held at Chopard boutiques nationwide until August 31st.

The newly announced "Mille Miglia GTS" series comprises three models: the "Automatic," a three-hand chronometer with a date display; the "Power Control," a power reserve model; and the "Chrono," a chronograph model. Notably, the "Automatic" and "Power Control" are the first to be equipped with Chopard movements manufactured in-house at the Fleurier Ébauches workshops. While inheriting a classical and elegant style, the design now more strongly evokes the spirit of motorsport models, embodying the world of the Mille Miglia.

Purchasers of Mille Miglia products during this period will receive an exclusive Chopard original gift. For watch enthusiasts who consider themselves car aficionados, why not take this opportunity to step into the world of classic cars with Chopard's Mille Miglia?

Mille Miglia New Collection Fair
Period: Until Monday, August 31, 2015
Participating Stores: All Chopard Boutiques
Content: Exhibition and sale of the 2015 new "Mille Miglia GTS" models
Original gift presented to purchasers of "Mille Miglia" products during the period