WATCH & JEWELRY /
SIHH&BASEL
July 1, 2015
BASELWORLD 2015: EMPORIO ARMANI SWISS MADE - Live from Baselworld
EMPORIO ARMANI SWISS MADE
Two New Collections for 2015
Enhanced Sporty and Elegant Offerings
The Emporio Armani Swiss Made booth, designed like a grand vault, is a fitting showcase for these precious timepieces. This year, two new collections have been launched. One is the "BOLD MOTION" collection, a men's line featuring chronographs and divers with strong case lines. The other is the "FLUID DECO" collection, centered around compact, Art Deco-inspired round models, offering a feminine and elegant aesthetic. Both are slated for delivery as part of the Autumn collection.
Text by KAWADA Akinori
An All-Black Diver with Superior Design
The case of this "BOLD MOTION" APS9005 is meticulously crafted. From the unidirectional rotating bezel markers to the dial indices and hands, it results in a highly legible wristwatch.
The unidirectional rotating bezel, in particular, is coated with rubber for enhanced operability. The case features a black IP coating, creating an all-black aesthetic. The matte finish throughout prevents light reflection, making it a recommended diver's watch with a complete design.
BOLD MOTION ARS9005
Case | Black IP-plated stainless steel
Diameter | 43mm
Movement | Automatic (Cal. STP1-11)
Functions | Unidirectional rotating bezel for dive time measurement, date display
Strap | Black rubber
Water Resistance | 30 bar
Availability | Scheduled for Autumn 2015
Estimated Price | ¥175,000
Limited Chronograph Commemorates the Birth of BOLD MOTION
While the "BOLD MOTION" collection includes several chronographs, this particular watch is a limited edition of 188 pieces worldwide. It is powered by the Valjoux 7750, a highly accurate and reliable workhorse movement renowned as a standard for chronographs. The case features a light gold IP coating, giving it a subtle champagne hue that is exceptionally elegant. The dial, with its fine vertical hairline finish on a silver background, exudes pure sophistication.
Conversely, the case design is dynamic. The integrated design of the push-pieces and crown guard on the right side of the case, along with the generously sized crown, is particularly captivating. The blue canvas strap echoes the colors of the sea and sky, evoking a resort sports feel. This chronograph masterfully blends elegance with sportiness, embodying a special quality befitting a commemorative model.
BOLD MOTION LIMITED EDITION ARS9201
Case | Light gold IP-plated stainless steel
Diameter | 45mm
Movement | Automatic (Cal. VALJOUX 7750)
Functions | Chronograph (30-minute counter, 12-hour counter), day display, date display
Strap | Blue canvas
Water Resistance | 10 bar
Availability | Scheduled for Autumn 2015
Estimated Price | ¥380,000
A Sophisticated Watch Pairing Boldness with Rose Gold
The "FLUID DECO" collection draws inspiration from the elegant curves of Art Deco, emphasizing geometric design. These are compact round models, but the attachment points from the case to the strap feature a unique faceted finish. Combined with a slender strap, this creates a distinctly feminine allure.
The "FLUID DECO" features a rose gold IP-plated case, which, along with the Bordeaux hue of the dial and lizard strap, imbues the entire watch with a wine-like color, resulting in a remarkably chic appearance. The indices are subtly adorned with diamonds, adding a touch of sparkle. This model is designed for the discerning woman.
FLUID DECO ARS8005
Case | Rose gold IP-plated stainless steel
Diameter | 25.5mm
Movement | Quartz
Strap | Lizard
Water Resistance | 3 bar
Availability | Scheduled for Autumn 2015
Estimated Price | ¥134,000
Emporio Armani Swiss Made (Fossil Japan)
Tel. +81-3-5992-4611
http://www.armani.com/jp/emporioarmani/watches_section



