BULOVA | BASELWORLD 2015 Baselworld Breaking News
WATCH & JEWELRY / SIHH&BASEL
June 11, 2015

BULOVA | BASELWORLD 2015 Baselworld Breaking News


BULOVA


An American Brand Continues Its Legacy on its 140th Anniversary


Development of a Quartz Movement with 8 Times the Frequency (1)


BULOVA is an American brand headquartered in New York. Now celebrating its 140th anniversary, the company has relocated its headquarters to the iconic Empire State Building. Reflecting on its history, including its contributions to the Apollo program, BULOVA is paying tribute to this memorial year with the theme "A HISTORY OF MODERN." In addition to limited edition anniversary models, a new quartz movement utilizing its proprietary "UHF" technology has garnered significant attention.

Text by KAWADA Akinori




New Quartz Technology Featured in New Divers Watch


For its anniversary year, BULOVA has prepared a new quartz technology called "UHF" (Ultra High Frequency). This technology increases the number of quartz crystals, which generate the electronic signals that control the watch's regular movement, from the usual two to three. This results in a vibration frequency eight times higher than normal (262KHz).

Quartz watches typically feature a second-by-second ticking motion, but the movement in this watch offers a sweep second hand that moves in 1/16th increments, similar to a mechanical watch. Simultaneously, the annual deviation is reduced to mere tens of seconds, significantly enhancing the reliability for measuring dive times.

The case is finished with a black PVD coating for a sharp appearance. The black rubber strap provides design unity and is a considerate specification that helps control costs. This substantial, accurate, and fully functional 300m water-resistant diver's chronograph can be acquired for under 100,000 yen.

BULOVA



BULOVA Sea King
Case: Stainless steel with black PVD coating
Diameter: 48.5mm
Thickness: 13.7mm
Movement: Quartz (Cal. NP20-YOC)
Functions: Chronograph (1/10 sec., 60 min. counter), date display, dive time recording with unidirectional rotating bezel
Strap: Black rubber
Water Resistance: 30 bar
Availability: Available now
Price: ¥81,000




BULOVA


An American Brand Continues Its Legacy on its 140th Anniversary


Development of a Quartz Movement with 8 Times the Frequency (2)


BULOVA Sea King Limited Edition


This is a limited edition of 500 pieces worldwide, celebrating the 140th anniversary of the brand's founding and the debut of the "Sea King" collection in this milestone year. What is surprising about this mechanical diver's watch, equipped with an automatic movement, is its size. The case measures a remarkable 50mm. Despite its large size, the use of robust titanium as the material provides exceptional water resistance, reaching an impressive 100 bar (1000m).

The device attached to the left side is the "Bezel Double Lock" system for securing the bezel. To release it, simply press the upper and lower buttons simultaneously. This unique system has been devised with a special mechanism to prevent accidental operation.

It is also equipped with a helium gas release valve to expel helium gas that may enter the watch during saturation diving performed by professionals. This prevents the watch from rupturing due to gas expansion inside the watch during decompression. It complies with ISO6425, the international standard for diver's watches.

BULOVA



BULOVA Sea King Limited Edition
Case: Titanium
Diameter: 50mm
Movement: Automatic (Cal. 821D-Y1B)
Functions: Date display, dive time recording with unidirectional rotating bezel, helium gas release valve
Strap: Black rubber
Water Resistance: 100 bar
Limited Edition: 500 pieces
Availability: Scheduled for early June
Estimated Price: ¥172,800



Collaboration Model with Manchester United


BULOVA is a global sponsor and official timekeeper of the English Premier League football club, Manchester United. The "Treble" collection, produced since 2014, is a result of this partnership.

The name "The Treble" is inspired by the "treble" of winning three major titles. It pays tribute to Manchester United's achievement of winning the Premier League, FA Cup, and UEFA Champions League in the 1998-99 season. The new model unifies the watch in a monotone color scheme, with the Manchester United crest appearing at the 3 o'clock position on the hairline-finished black dial. The tip of the second hand is accented with the team's signature red, providing a vibrant touch. The black-based face and color scheme create a sharp and active impression.

BULOVA



BULOVA AccuSwiss Percheron Treble Manchester United
Case: Stainless steel
Diameter: 42.5mm
Thickness: 12.9mm
Movement: Automatic (Cal. SW200)
Functions: Date display
Strap: Black rubber
Water Resistance: 10 bar
Availability: Scheduled for mid-August
Estimated Price: ¥141,480



BULOVA Japan
Tel. 03-5408-1390

http://www.bulova.com/

BASELWORLD 2015 Baselworld Breaking News