Born in 2009 as a model for both Japan and the global market, the "SEIKO BRIGHTZ ANANTA" is a sports watch characterized by its powerful yet refined design, where the case and lugs seamlessly merge, inspired by the Japanese sword. Incidentally, "Ananta" is a word from Sanskrit, an ancient Indian language used in Buddhist scriptures, meaning "infinite."

The unique design, shaped by Japanese delicate aesthetics and made possible by the craftsmanship of Japanese artisans, along with the Spring Drive movement—a mechanism that uses the same mainspring as a mechanical watch to power the gear train while controlling time accuracy with a quartz circuit—has been highly acclaimed, enjoying popularity overseas since its release.

This year, a new model with a moon phase indicator has been added to this collection.
Its most distinctive feature, the moon phase display, is also simple and beautiful, unique to this model that pursues Japanese aesthetics.
This understated yet present beauty, appreciated by those who understand, is precious.