Roger Dubuis | Easy Diver For Lady Automatic

Roger Dubuis

Easy Diver For Ladies Automatic

For the exceptionally sporty and elegant woman.

By Yasuto Shibuya

This new model in the Easy Diver Ladies line features a stainless steel case set with 36 diamonds, a mother-of-pearl dial, and purple rubber for the dial and strap. The combination of four different materials, particularly the elegant sparkle of the diamonds, gives this watch a significantly stronger presence and more refined atmosphere than previous models. By adopting stainless steel instead of pink gold, the price has become dramatically more attractive, dropping from the 3 million yen range to the 1 million yen range.

Automatic winding, stainless steel case set with diamonds, rubber strap, 40mm diameter, Geneva Seal certified, 30 bar water resistance, ¥1,596,000, limited to 888 pieces worldwide, scheduled for release this summer.

BRAND HISTORY

Roger Dubuis is a premier manufacture watch brand representing Geneva, Switzerland. It was founded in 1995 as SOGEM (Société Genevoise des Montres) by the genius watchmaker Roger Dubuis and Carlos Dias, a designer and passionate collector of vintage watches. The following year, they unveiled their first collections, "Sympathy" and "Homage." This marked the beginning of their rise to prominence with unique, original designs and high-end watchmaking through collections like "Much More," "Follow Me," and "Too Much."

In 1999, the company name was changed to Manufacture Roger Dubuis, and in 2001, construction began on the first phase of a new factory and headquarters in Meyrin, a suburb of Geneva. The second phase was completed in 2005, strengthening and solidifying their independence as a manufacture brand.

All mechanical movements are 100% developed and manufactured in-house, bearing the "Geneva Seal" as proof of Geneva craftsmanship, signifying high precision and quality. These are then adorned with Roger Dubuis' signature striking designs.

While the company has produced many in-house developed calibers, their production system has seen significant advancements in recent years. At the 2006 SIHH, they simultaneously unveiled a total of six in-house calibers, ranging from simple three-hand models to tourbillons.

The brand also became part of the Richemont Group in 2008 and has been operating under a new structure since January 1, 2009. Currently, their main collections include the flagship "Excalibur," the luxury sports line "Easy Diver," and the architecturally inspired, impactful square-shaped "King Square."

Founding Year: 1995
Place of Founding: Geneva, Switzerland
Main Collection Names: Excalibur, Easy Diver, King Square, Golden Square
Roger Dubuis 03-3288-6640

Official Website: http://www.rogerdubuis.com/