Rolex: Substance to Match Its Brand Power

Rolex

Substance Beyond Brand Recognition

With new calibers for the "Day-Date," a model that embodies Rolex's elegance, updated "Sea-Dweller Deepsea" to captivate traditional fans, and new faces adorned with beautiful Everose gold, these flagship models have been enhanced for greater comfort and beauty. The style reflects substance and further progress, matching the brand's renown.

By Aki Nogami

Oyster Perpetual Day-Date II
Oyster Perpetual Day-Date II

This is one of the pillars of Rolex's new offerings this year. The "Day-Date II," now larger at 41mm, is equipped with the new "Cal. 3156" caliber. Only this caliber features the newly developed Parachrom hairspring and Paraflex shock absorbers. The addition of new dials, offering a wide selection of designs, is also a key attraction.

Left | Self-winding, Platinum case & bracelet, ¥5,492,000 (estimated tax-inclusive price)
Center | Self-winding, Yellow gold case & bracelet, ¥2,972,000 (estimated tax-inclusive price)
Right | Self-winding, Everose gold case & bracelet, ¥3,255,000 (estimated tax-inclusive price)

Oyster Perpetual Submariner Date
Oyster Perpetual
Submariner Date

This new model, crafted from white gold, presents a more refined appearance. It features a new, highly resistant blue Cerachrom bezel, offering exceptionally smooth and pleasant use. The bracelet incorporates the newly developed Glidelock clasp, allowing for precise size adjustments, a welcome feature.

Self-winding, White gold case & bracelet, ¥3,203,000 (estimated tax-inclusive price)

Oyster Perpetual Cosmograph Daytona
Oyster Perpetual
Cosmograph Daytona

The case is made of Rolex's patented, vibrant Everose gold. Few companies possess the expertise to alloy gold, but Rolex has achieved a beautiful, lasting hue by incorporating a small amount of platinum into traditional pink gold.

Self-winding, Everose gold case & bracelet, ¥3,297,000 (estimated tax-inclusive price)

Inquiries | Rolex Japan Public Relations Tel. 03-3216-5671